Saturday, December 29, 2012
Can Anyone Still Hear Me?-The Future of Radio
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The Radio. It's a machine that has changed the entertainment business. It was a like a personal reporter for those in the Second World War. And helps thousands of companies everyday inter-communicate. It has created major turmoil like the "War of the Worlds" report. It's no doubt that radio has left an unmistakable mark on society, but where does it go from here?
Television all but trumps radio in home entertainment now, and the internet has also somewhat pushed out radio for company communication. Since television has more variety of channels as well as having the visuals advantage. So, radio has lost the home entertainment market, and possibly soon the company communication one soon as well, so where does it go? The one place radio seems to have completely locked up is the in-car market. Since using TV in cars is illegal, radio is going to be almost impossible to kick out of this spot, because for the daily commuter who travels to work in solidarity, radio is a real savior, so there is a niche for radio in people's daily lives. Hopefully for radio, car makers do not develop a new entertainment method, as has happened will all of radio's other former niches. (Although iPod integration is a possible alternative).
Other than the car market, radio is all but gone. There are still radio icons that are reasonably well know such as Howard Stern and Elvis Duran, however, there is a decreasing amount of them. Radio really headed the movement of electronic entertainment/news, but it is becoming older. Music radio channels are also under attack from personal internet-based radio stations such as Pandora and Grooveshark. Even the talk shows are going away, because the last major host was Oprah Winfrey, but now, when's the last time a radio show host made the news headlines? While it isn't gone, it's on it's way out, unless a new option arrives for car riders.