Windows 8-Underneath the Surface

Recently, Windows launched what could be their swansong to the world. This new interface has a few revolutionary ideas that could end up on the next Apple operating system. Windows had the ground-breaking idea of putting everything people do on the internet, on the home screen. Email, Facebook notifications, games etc. Since a lot of what mobile phones are used for is checking those things, it makes perfect sense to put it right there on the home screen so everything is in one place. For some, that might be a little uncomfortable, the suspense of taking a little time to see notifications can be reassuring sometimes. Well, then just use the home page provided, and everything is back to what you used to see. The new picture password and convertible computer that changes into a tablet is also something that could be just as popular as slide to unlock in the future.

Microsoft is making a big deal out of this. In NYC, they've opened a pop-up store in Times Square and put signs for free Wi-Fi all over the subway. The new logo they unveiled a little while ago was probably also part of releasing Windows 8. They're also including "Microsoft" at the end of their Xbox commercials to try and reinforce that Microsoft makes the Xbox as to relate the popularity of the Xbox to the Microsoft brand. The new ads that are very close to Apple's. In short, Microsoft is going all out on their marketing sector for the new Windows 8. That is probably a good idea considering Windows 7's advertising was just commercials as usual, and even though the catchy 'Windows 7 was my idea' was a good marketing trick, but Windows 7 still didn't do so well. So in short, increasing the focus on advertising is not a bad move.

Basically, the success of Windows 8 is defined by whether or not people will give it a chance in the highly Apple dominated market. With the new features, it has the potential to be widely popular. Fortunately, Apple is not releasing the iPad 3 for a while, so all those who want just the latest technology will migrate to this over the iPad Mini. This new interface has a lot of new stuff that could change he tablet and computer industry for a long time to come, but the question again is are people tired of Apple and wanting to switch, or is Apple not yet ready to step down.