Earlier this year, Apple suffered the biggest setback in company history with the death of their founder, Steve Jobs. This was expected by many to throw them of balance and possibly lose their ever-tightening grip on the computer industry. So why worry about an outdated, glitchy, uncool company like Microsoft? Well, with the release of their new commercial, that stars hipsters and dubstep, Microsoft could possibly take away the Apple brand's most valuable asset, the cool factor. After the Apple-Samsung suit, it was made even more clear to the world that products that Samsung's products functioned just as well as if not better than Apple's and could be bought for cheaper. So why do people still purchase those overpriced, fragile tablets anyway? Well, it's because Apple has done a spectacular job of making themselves the go to company for cool computers that no-one takes you seriously without. So, back to Microsoft, they are taking a lot of cues from Apple, the simplistic new logo, the strategic targeting of audiences. However, Microsoft has a couple of secret weapons at their disposal. Before 2012, Apple costumers mostly rallied behind Steve Jobs while Microsoft users rallied behind Bill Gates. When Mr.Gates left Microsoft, they took an almost immediate plunge, and it's no coincidence. The other secret weapon is very simple, so simple in fact, even a child will notice it. Microsoft uses color, while Apple uses B&W. This could easily make Apple's sleek look turn against itself, and Microsoft with its more simple, fun design could become the new 'people's tablet'. Who will win the war in the end for the control of the rapidly growing computer industry? Only time will tell, but with the Microsoft Surface coming into play, this could make for quite a battle.
-iExellence
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