1. Home Field Advantage
Ever since the beginning of America it has been a trend the that if the president runs for a second term, he gets it. George Washington, Thomas Jefferson, Andrew Jackson, Ulysses Grant, and many more have followed in that trend. Even George W. Bush, who left office with the lowest approval rating of any president ever recorded in the history of the United States, was voted in for a second term. The most likely reason for this is that people feel more comfortable with what they know (Obama as president) then what they don't know (Romney as president).
2. Failed Competition
Now, by no means is Romney a complete failure as indicated by the closeness of the polls, bu the lacks one of the major traits a candidate needs to have, the down-to-Earth connection with the people. Considering that at least 90% of America never meets or even sees the president in person, it is important for people to feel a connection to the president. Even though Obama is not the most down-to-Earth person in politics, he is more tangible to the general public than a Multi-Millionaire. If there was a more connectable candidate, or if Romney used a more visible Southern accent, he could gains a few more votes.
3. Social Media/The Internet
Obama could become the first president to be helped by the internet in his campaign, his posts have been met with better receptions on social media, and not only that, but the amount of sources like the Onion, different Youtubers, and satirical Romney impersonators have been all over the internet. That could work like advertising, because al ot of the theory of advertising is that the more you see it, the more you believe it. So this could work the same way online with the huge amount of Romney critics.
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